![]() Related: Inside Apple's new ritzy Manhattan store For that location, the company restored a 1920s-era bank, complete with the same Italian marble flooring as the original.Įarlier this year, Apple opened its first Brooklyn location in Williamsburg. The last time Apple launched a store in Manhattan was June 2015 on the Upper East Side. The Avenue, where customers can try new products that change seasonally. Each "window" in the Avenue section, which changes each season, displays products people can test out for themselves. There's also a wall called the "Avenue," a play on the concept of walking along a city block and window shopping. An area called "The Forum" provides seating for customers in front of a video wall. The interior of the shop looks about the same as most other Apple locations, but also features a huge video wall complete with a sitting area called the "Forum", where people can tinker around with their new products and learn how to use them. ![]() Customers stream into Apple's 485th retail location at the WTC Transportation Hub.Īpple occupies two floors inside the World Trade Center Transportation Hub.
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